Hi, I'm Julie Olson 
and this is my story

Functional Medicine Practitioner
Triple-Board Certified Nutritionist
Founder of Fortitude Functional Nutrition
Creator of the HealthyHairFix® Protocol

A Functional Approach to Health

I don’t chase symptoms—I connect the dots. Functional medicine and nutrition enable me to view your body as a single, integrated system where nutrition, stress, toxins, gut health, and hormones all interact. My superpower is pattern-spotting: questioning assumptions, cutting through myths, and following data and lived symptoms to pinpoint root causes. I rebuilt my own health without medications or invasive treatments, and I bring that same curiosity and rigor to every case—so you can naturally regrow hair, restore energy, and vitality to look and feel your very best.

Why this works (and why it fits me)
Relentless “why” seeker: I challenge the status quo and trace problems back to triggers and origins.
Evidence + personalization: Labs guide the plan; your story shapes it.
Clarity over noise: I break down complexity into easy-to-follow steps you can implement.
Real-world results: We track meaningful markers and progress—on and off the scalp.

Stepping Further Outside the Box: Female Hair Loss

My personal struggles with hair loss ignited a passion for understanding this complex issue. Hair loss isn’t just cosmetic—it often signifies deeper imbalances. I delved into research, uncovering connections between chronic inflammation, hormones, gut health, toxins, and stress—factors frequently overlooked by conventional treatments. What I discovered was troubling: billion-dollar industries—beauty, pharmaceuticals, and hair—profit from keeping women in the dark, offering quick fixes rather than addressing root causes.

Armed with education, research skills, and firsthand experience, I created HealthyHairFix®, a program designed to provide root cause resolutions through advanced functional lab testing and personalized protocols. By addressing underlying imbalances, HealthyHairFix® empowers women to restore their hair, health, and confidence to deliver real solutions—not temporary fixes.

Not Afraid to Disrupt

My work isn’t just about health and hair. It’s about challenging industries that profit from misinformation and shallow solutions. I’m not afraid to ruffle feathers or speak out against manipulative tactics or claims.

My mission is to empower women worldwide to reclaim their health and confidence, providing the answers they deserve to look and feel their absolute best.

Education, Credentials, & Degrees
Continuing Education
Professional Memberships, Affiliations & Awards
  • Certified Functional Medicine Practitioner (CFMP) by Functional Medicine University
  • Board Certified in Holistic Nutrition® (BCHN) by the Holistic Nutrition Credentialing Board and the National Association of Nutrition Professionals (NANP) Certification Board
  • Functional Medicine Practitioner, IFM listing: https://www.ifm.org
    /practitioners/julie-olson
  • Certified Nutritionist (CN) by American Health Science University and the National Institute of Nutrition Education
  • Certified Gluten-Free Practitioner (CGP) by Thomas O’Bryan DC, CCN, DACBN
  • Gluten-Free Society Practitioner Certified by the Gluten-Free Society Glutenology; Peter Osborne PScD, DC
  • Comprehensive Nutrition (Dip.C.N.) from Huntington University of Health Sciences
  • Bachelor of Science (B.Sc.) from University of Colorado, Boulder

 

  • Institute of Functional Medicine (IFM) Completed: Gastrointestinal; Cardio-metabolic; Immune; Hormones; Energy; Applying Functional Medicine in Practice; Functional Nutrition: Clinical Solutions for Addressing the Underlying Causes of Disease.
  • Julie’s listing as a Functional Medicine Practitioner: https://www.ifm. org/practitioners/julie-olson/
  • Functional Medicine University (FMU) Completed: Digestion, Absorption & Mucosal Integrity; Immune; Oxidative Stress, Blood Sugar Regulation & Energy Production; Inflammation, Cardiovascular & Autoimmunity; Liver & Detoxification; Neuro Endocrine Regulation, Adrenals, Thyroid & Hormonal Regulation; Stress; Structural Integrity & Weight Loss; Nutrition.
  • A4M 2-day seminar: Restoring Balance: Clinical Approaches to Sleep and Longevity 
  • Functional Medicine 1-Year Mentorship with Diane Mueller ND, DAOM, LAc, and Miles Nichols DAOM, MS, LAc. Completed: Adrenal Glands, HPA Axis & Stress; Liver & Detoxification; Cardiometabolic; Hormones; Mindfulness for Clinical.
  • Food Allergies & Sensitivities in the New Millennium and Neuroendocrine Immunology of Small Intestinal Bacterial Overgrowth (SIBO) with Datis Kharrazian DHSc, DC, DACBN, DACNB, FACN, CNS
  • High Cholesterol Action Plan with Chris Kresser MS, LAc
  • Balancing Moods for the Better with Julia Ross MA, NNTS
  • National Association of Nutrition Professionals (NANP) Annual Conferences
  • Yoga of Sleep: Healing Sleep and Dreams with Rubin Naiman PhD at the Sivananda Ashram Yoga Retreat in the Bahamas.
  • Institute of Functional Medicine
  • National Association of Nutrition Professionals 
  • American Nutrition Association
  • Gluten Free Society Glutenology
  • $50,000 winner of Top Talent’s book publishing contest with an upcoming book
  • Maverick Award 2023 by The Los Angeles Tribune
  • Weston A. Price Foundation
     
     
     
     
     

Featured In

Top 23 Celebrity Experts to Watch in 2023

Chosen as a Top Expert to Watch

#20 Julie Olson - Winner of a highly coveted Publishing and Publicity Prize. The Los Angeles Tribune chose Julie as "someone to follow in the health and wellness space."
Read entire article HERE

From Research Analyst to Health Trailblazer

My professional background as a Senior Media Research Analyst honed my ability to analyze complex data, identify patterns, and connect the dots—skills I now apply to uncovering health solutions and craft strategies that deliver significant results. In the fast-paced world of Hollywood, working at Warner Bros., one of my most rewarding projects was contributing to the syndication of Friends, where I honed critical thinking and strategic planning to deliver impactful results and revenue. These skills of breaking down complex problems and crafting innovative solutions are the backbone of my work as a functional medicine nutritionist.

When a family health crisis ignited my passion for holistic health, I realized that the analytical precision I had relied on in my career could be applied to uncovering the root causes of health challenges. This pivotal shift led me to establish Fortitude Functional Nutrition. Here, I combine data-driven insights and evidence-based strategies with personalized care to empower and guide clients to achieve optimal health and lasting change.

Lessons from Competition

Competing in sports taught me the values of resilience, discipline, and focus. Whether on the tennis courts, swimming pool or racing on the ski slopes, I learned how to push through challenges with determination and channel my competitive drive into preparation and perseverance. These lessons became the foundation for my career, daring to take risks and shaping my ability to face obstacles and deliver results.

Having fun skiing in Aspen, Colorado

Asking my grandmother “why” about something at 3 yrs. old

Cultivating a Lifelong Passion for Answers

From an early age, I’ve been driven by a relentless fascination and curiosity to understand the “why” behind challenges. While others accepted the status quo, I questioned it, diving deep to uncover insights and solutions often overlooked. My insatiable hunger for knowledge became the foundation that has shaped how I approach life and work—thinking outside the box, fueling my determination to think critically and challenge conventional norms.

“Nobody cares how much you know until they know how much you care.”

~ Theodore Roosevelt
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