Hi, I'm Julie Olson & Here's My Story

Functional Medicine Nutritionist CFMP, CN, BCHN, CGP Founder & Owner

Asking my grandmother “why” about something at 3 yrs. old

Cultivating a Lifelong Passion for Answers

From an early age, I’ve been driven by a relentless fascination and curiosity to understand the “why” behind challenges. While others accepted the status quo, I questioned it, diving deep to uncover insights and solutions often overlooked. My insatiable hunger for knowledge became the foundation that has shaped how I approach life and work—thinking outside the box, fueling my determination to think critically and challenge conventional norms.

Lessons from Competition

Competing in sports taught me the values of resilience, discipline, and focus. Whether on the tennis court or the ski slopes, I learned how to push through challenges with determination and channel my competitive drive into preparation and perseverance. These lessons became the foundation for my career, daring to take risks and shaping my ability to face obstacles and deliver results.

Having fun skiing in Aspen, Colorado

From Research Analyst to Health Trailblazer

My professional background as a Senior Media Research Analyst honed my ability to analyze complex data, identify patterns, and connect the dots—skills I now apply to uncovering health solutions and craft strategies that deliver significant results. In the fast-paced world of Hollywood, working at Warner Bros., one of my most rewarding projects was contributing to the syndication of Friends, where I honed critical thinking and strategic planning to deliver impactful results and revenue. These skills of breaking down complex problems and crafting innovative solutions are the backbone of my work as a functional medicine nutritionist.

When a family health crisis ignited my passion for holistic health, I realized that the analytical precision I had relied on in my career could be applied to uncovering the root causes of health challenges. This pivotal shift led me to establish Fortitude Functional Nutrition. Here, I combine data-driven insights and evidence-based strategies with personalized care to empower and guide clients to achieve optimal health and lasting change.

A Functional Approach to Health

Functional medicine and nutrition became my ideal match because it isn’t about masking symptoms; it’s about curiosity and connecting the dots—viewing the body as an interconnected system and understanding how diet, stress, toxins, and lifestyle impact health. During my studies, I came to realize I had been ignoring my own health issues—fatigue, hair loss, and digestive problems—attributing them to a hectic lifestyle. Through a functional lens, I uncovered the root causes: Epstein-Barr virus, hypothyroidism, food sensitivities, autoimmunity, gut dysbiosis, and more. By applying the principles I learned, I restored my health, regrew my hair, and regained my energy.

My training, certifications and practices in functional medicine, holistic nutrition, and gluten-free enable me to take a comprehensive approach to uncovering and addressing underlying health imbalances. Through this framework, I’ve transformed my health and developed proven strategies to help others overcome similar challenges and reclaim their vitality.

Stepping Further Outside the Box: Female Hair Loss

My personal struggles with hair loss ignited a passion for understanding this complex issue. Hair loss isn’t just cosmetic—it often signifies deeper imbalances. I delved into research, uncovering connections between chronic inflammation, hormones, gut health, toxins, and stress—factors frequently overlooked by conventional treatments. What I discovered was troubling: billion-dollar industries—beauty, pharmaceuticals, and hair—profit from keeping women in the dark, offering quick fixes rather than addressing root causes.

Armed with education, research skills, and firsthand experience, I created HealthyHairFix®, a program designed to provide root cause resolutions through advanced functional lab testing and personalized protocols. By addressing underlying imbalances, HealthyHairFix® empowers women to restore their hair, health, and confidence to deliver real solutions—not temporary fixes.

Not Afraid to Disrupt

My work isn’t just about health and hair. It’s about challenging industries that profit from misinformation and shallow solutions. I’m not afraid to ruffle feathers or speak out against manipulative tactics or claims.

My mission is to empower women worldwide to reclaim their health and confidence, providing the answers they deserve to look and feel their absolute best.

Education, Credentials, & Degrees
Continuing Education
Professional Memberships, Affiliations & Awards
  • Certified Functional Medicine Practitioner (CFMP) by Functional Medicine University
  • Board Certified in Holistic Nutrition® (BCHN) by the Holistic Nutrition Credentialing Board and the National Association of Nutrition Professionals (NANP) Certification Board
  • Functional Medicine Practitioner, IFM listing: https://www.ifm.org
    /practitioners/julie-olson
  • Certified Nutritionist (CN) by American Health Science University and the National Institute of Nutrition Education
  • Certified Gluten-Free Practitioner (CGP) by Thomas O’Bryan DC, CCN, DACBN
  • Gluten-Free Society Practitioner Certified by the Gluten-Free Society Glutenology; Peter Osborne PScD, DC
  • Comprehensive Nutrition (Dip.C.N.) from Huntington University of Health Sciences
  • Bachelor of Science (B.Sc.) from University of Colorado, Boulder
  • Institute of Functional Medicine (IFM) Completed: Gastrointestinal; Cardio-metabolic; Immune; Hormones; Energy; Applying Functional Medicine in Practice; Functional Nutrition: Clinical Solutions for Addressing the Underlying Causes of Disease.
  • Julie’s listing as a Functional Medicine Practitioner: https://www.ifm.
    org/practitioners/julie-olson/
  • Functional Medicine University (FMU) Completed: Digestion, Absorption & Mucosal Integrity; Immune; Oxidative Stress, Blood Sugar Regulation & Energy Production; Inflammation, Cardiovascular & Autoimmunity; Liver & Detoxification; Neuro Endocrine Regulation, Adrenals, Thyroid & Hormonal Regulation; Stress; Structural Integrity & Weight Loss; Nutrition.
  • Functional Medicine 1-Year Mentorship with Diane Mueller ND, DAOM, LAc, and Miles Nichols DAOM, MS, LAc. Completed: Adrenal Glands, HPA Axis & Stress; Liver & Detoxification; Cardiometabolic; Hormones; Mindfulness for Clinical.
  • Food Allergies & Sensitivities in the New Millennium and Neuroendocrine Immunology of Small Intestinal Bacterial Overgrowth (SIBO) with Datis Kharrazian DHSc, DC, DACBN, DACNB, FACN, CNS
  • High Cholesterol Action Plan with Chris Kresser MS, LAc
  • Balancing Moods for the Better with Julia Ross MA, NNTS
  • National Association of Nutrition Professionals (NANP) Annual Conferences
  • Yoga of Sleep: Healing Sleep and Dreams with Rubin Naiman PhD at the Sivananda Ashram Yoga Retreat in the Bahamas.
  • Institute of Functional Medicine
  • National Association of Nutrition Professionals 
  • American Nutrition Association
  • Gluten Free Society Glutenology
  • $50,000 winner of Top Talent’s book publishing contest with an upcoming book
  • Maverick Award 2023 by The Los Angeles Tribune 

Featured In

Top 23 Celebrity Experts to Watch in 2023

Chosen as a Top 23 Celebrity Expert to Watch

#20 Julie Olson - Winner of PubPubCons's highly coveted Publishing and Publicity Prize straight off a recent event success that brought in over 20,000 new registrants, Julie is someone to follow in the health and wellness space.
Read entire article HERE

“Nobody cares how much you know until they know how much you care.”

~ Theodore Roosevelt
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